Reddit, the popular social news and discussion website, has announced that it will be introducing a feature that allows users to hide ads from their feed. This new feature, which is set to roll out this week, will give users more control over the content they see on the platform.

According to a post on Reddit, the "Hide" option will be available for any ads that appear in feeds, such as the home or subreddit feed. The option will be represented by an eye with a line through it, as shown in a screenshot. When an ad becomes visible again after being hidden, users can re-hide it if they wish.

This move is seen as a step towards providing a more personalized experience for Reddit users. By giving users the ability to hide ads they don't want to see, Reddit is acknowledging that users have different preferences when it comes to the content they consume. This feature is likely to be welcomed by users who are tired of seeing ads that are not relevant to their interests.

This is not the first time Reddit has taken steps to give users more control over the ads they see. Last year, the platform introduced filters that allowed users to limit ads from "sensitive" categories such as alcohol, dating, gambling, and politics and activism. This new feature takes it a step further, giving users more granular control over the ads they see.

The rollout of this feature is expected to be gradual, with the update becoming available across iOS, Android, and www.reddit.com over the next several weeks. This means that not all users will have access to the feature immediately, but it will be available to all users eventually.

This move is likely to have implications for advertisers who use Reddit as a platform to reach their target audience. With users having more control over the ads they see, advertisers may need to rethink their strategies to ensure their ads are seen by the right people. However, this could also lead to more targeted and effective advertising, as users are more likely to engage with ads that are relevant to their interests.

In conclusion, Reddit's introduction of the ad hiding feature is a step in the right direction towards providing a more personalized experience for users. By giving users more control over the content they see, Reddit is acknowledging that users have different preferences and needs. This feature is likely to be welcomed by users and could have implications for advertisers who use the platform.