Marissa Mayer: Advertisers Must Share More Data for AI-Powered Ads
Former Yahoo CEO Marissa Mayer predicts advertisers will need to share more data for AI-powered ads to succeed, citing concert ticket example.
Advertising
TikTok Partners with Nielsen to Offer Cross-Media Ad Measurement
TikTok and Nielsen join forces to provide advertisers with a unified view of ad performance across digital, CTV, and linear platforms
Walmart Completes $2.3 Billion Acquisition of Vizio, Expanding Advertising Business
Walmart finalizes deal to acquire Vizio, a smart TV company generating most of its revenue from advertising, to bolster its advertising business and leverage shopper data.
Walmart Debuts Shoppable Christmas Movie on Roku, Revolutionizing In-Stream Shopping
Walmart partners with Roku to release a Christmas movie allowing viewers to purchase products directly on their TV screens, marking a new frontier in shoppable content.
