Marissa Mayer, CEO of Sunshine and former Yahoo CEO, has shared her insights on the future of online advertising in the AI era. Speaking at the Cerebral Valley AI Summit in San Francisco, Mayer emphasized that advertisers will need to share more data than ever before to provide consumers with precise and detailed answers.

Mayer cited the example of concert tickets, where advertisers will need to provide detailed information such as seat availability, pricing, and stadium location to meet consumer expectations. This, she believes, will require advertisers to partner more closely with search engines like Google to showcase their products.

The trend of advertisers sharing more data is already evident in Google Shopping, and Mayer predicts it will continue. This shift could also create new revenue opportunities for AI companies like OpenAI and Perplexity, which could partner with advertisers to provide sponsored answers to specific queries.

As the compute costs for AI continue to rise, AI companies will need to seek out new sources of revenue, making this trend a significant development for the tech and startup community.