Uber has announced a new partnership with Delta Air Lines, allowing users to earn SkyMiles rewards on airport rides and food delivery. The partnership, which was first announced earlier this year, enables Delta SkyMiles members to link their accounts to Uber and earn miles on eligible transactions.

Under the partnership, Uber users can earn one mile per dollar spent on UberX rides to the airport, two miles for every dollar spent on premium rides like Uber Comfort and Uber Black, and three miles per dollar on Uber Reserve trips. Additionally, customers can earn one mile for every dollar spent on Uber Eats orders over $40 from restaurants and grocery stores.

The partnership also allows Delta customers to book an Uber ride to or from the airport directly through the airline's smartphone app. Later this year, SkyMiles members who log in to the in-flight WiFi will receive a special offer of 30 percent off to book an Uber Reserve ride for pickup when they land.

This partnership marks a significant expansion of Delta's loyalty program, which has previously partnered with other brands such as Starbucks, Hertz, and Ticketmaster. Notably, Delta had previously teamed up with Lyft on a similar deal to earn miles from ride-hail trips, but has now dropped the smaller rival in favor of Uber, which is significantly larger in terms of market share, ride volume, and revenue.

In addition to the partnership, Uber is also launching an airport shuttle service in Atlanta, with introductory pricing starting at $10 and rising to $18.50 after the promotion. The service will offer multiple routes from Downtown and Midtown locations to and from the airport, with service every 30 minutes from 6:00am - 10:00pm, 7 days a week. Uber is currently in talks with Boston's Logan International Airport about bringing its shuttle service there as well.

The partnership is likely to have significant implications for the ride-hailing and airline industries, as it provides a new way for customers to earn loyalty rewards and increases the convenience of traveling to and from the airport. As the travel industry continues to evolve, partnerships like this one are likely to become increasingly important for companies looking to stay competitive and attract loyal customers.

For Uber, the partnership is a significant win, as it provides a new way for the company to attract and retain customers. With the launch of its airport shuttle service, Uber is also expanding its presence in the airport transportation market, which is a key area of growth for the company.

Overall, the partnership between Uber and Delta Air Lines is a significant development in the travel industry, and is likely to have far-reaching implications for both companies and their customers. As the partnership rolls out, it will be interesting to see how it affects the loyalty programs and travel habits of customers, and how it impacts the competitive landscape of the ride-hailing and airline industries.