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TikTok has announced a suite of new features designed to enhance the safety and digital wellbeing of its teenage users. The social media platform is rolling out Family Pairing, Time Away, and Wind Down features to give parents more control over their teens' online activities and encourage responsible digital behavior.
The Family Pairing feature allows parents to link their account with their teenager's, enabling them to monitor and manage their child's online presence. This includes the ability to block access to TikTok during specific times, such as during family meals or bedtime, and view their teen's following and followers lists. The feature is designed to facilitate open conversations between parents and teens about online safety and digital literacy.
The Time Away feature takes this a step further by giving parents the power to set recurring schedules for when they want to block access to the app. Teens can request extra time, but parents have the final say in granting access. This feature aims to help teens develop healthy digital habits and maintain a balance between online and offline activities.
In addition to these features, TikTok is also introducing customizable daily screen time limits. Parents can set specific time limits for their teens' TikTok usage, such as 30 minutes on weekdays and an hour on weekends. This feature is designed to help teens avoid excessive screen time and promote more mindful digital behavior.
TikTok is also addressing concerns around online safety by allowing teens to alert parents when they report a video that may violate the platform's rules. This feature will be available even if the teen is not using Family Pairing. Furthermore, parents can now switch their teen's account back to the default private setting if it has been made public, and TikTok is re-enabling its STEM feed for teens who have turned it off.
The Wind Down feature is another key aspect of TikTok's new safety initiatives. When a teen under 16 is on TikTok after 10 pm, their For You feed will display a full-screen takeover with calming music, encouraging them to relax and be mindful of the time. If the teen dismisses the message, TikTok will show a second full-screen prompt. The platform plans to test adding meditation exercises to the Wind Down feature in the coming weeks.
TikTok's latest features are part of its ongoing efforts to address concerns around the impact of social media on young users. The platform has faced scrutiny from lawmakers and regulators, who have questioned its ability to protect its youngest users from online risks. These new features are likely an attempt to appease lawmakers and demonstrate the company's commitment to enhancing teen safety and digital wellbeing.
The rollout of these features comes at a critical time for TikTok, as its fate in the U.S. remains uncertain. President Donald Trump extended the TikTok ban's deadline by 75 days in January, and the platform is still navigating the complexities of regulatory scrutiny. By introducing these new features, TikTok is likely hoping to demonstrate its willingness to prioritize user safety and wellbeing, and potentially mitigate some of the regulatory pressure it faces.
Overall, TikTok's new features represent a significant step forward in promoting healthy digital habits and protecting teenagers from online risks. By giving parents more control and visibility over their teens' online activities, the platform is acknowledging the importance of digital literacy and online safety in the modern digital landscape.
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