TikTok Ban Looms: Users Flock to RedNote, Duolingo Sees Mandarin Learning Surge

Reese Morgan

Reese Morgan

January 18, 2025 · 3 min read
TikTok Ban Looms: Users Flock to RedNote, Duolingo Sees Mandarin Learning Surge

The US Supreme Court's decision to uphold the law banning TikTok has sent shockwaves through the social media landscape, with users scrambling to find alternative platforms and language learning apps experiencing a surge in demand. As of Sunday, it will be illegal for app stores and internet hosting services to distribute TikTok, effectively shutting down the app in the US.

The ban has led to a mass exodus of users from TikTok, with many flocking to RedNote, a Chinese short-form video app also known as Xiaohongshu. RedNote has become the number one free app on the US App Store, attracting creators who appreciate its layout, similar to Pinterest's, and its social shopping features. However, the transition hasn't been seamless for everyone, with some users struggling to adapt to the new platform.

Interestingly, the TikTok ban has also led to a significant increase in Mandarin language learners on Duolingo. According to the language learning app, there has been a 216% growth in new Mandarin learners in the US compared to this time last year, with a sharp spike in mid-January as RedNote's adoption took off. This surge in interest is likely driven by users seeking to connect with the Chinese-speaking community on RedNote.

The implications of the TikTok ban extend beyond the app itself, with potential consequences for the broader social media landscape. Mark Cuban, entrepreneur and investor, has expressed interest in funding a TikTok alternative built on Bluesky's AT Protocol, which could pave the way for an open social web powered by the same technology that underpins Bluesky's social network.

In related news, an independent developer is building a photo-sharing app for Bluesky called Flashes, which could tap into growing consumer demand for alternatives to Big Tech's social media monopoly. As users increasingly seek out new platforms and features, the social media landscape is likely to undergo significant changes in the coming months.

The TikTok ban also raises questions about the role of government regulation in shaping the social media landscape. The decision to ban the app has sparked debate about the limits of government intervention in the tech industry, with some arguing that it sets a dangerous precedent for censorship and others seeing it as a necessary measure to protect national security.

As the dust settles on the TikTok ban, one thing is clear: the social media landscape is in a state of flux, and users, developers, and regulators alike are grappling with the implications of this seismic shift. As the industry continues to evolve, one thing is certain – the next chapter in the story of social media is only just beginning.

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