Spotify Wrapped Inspires Other Platforms to Create Year-in-Review Experiences

Alexis Rowe

Alexis Rowe

December 02, 2024 · 4 min read
Spotify Wrapped Inspires Other Platforms to Create Year-in-Review Experiences

Spotify's annual Wrapped feature, which provides users with a personalized summary of their listening habits, has become a highly anticipated event. Its immense popularity has inspired other companies to create similar year-in-review experiences, offering users a recap of their habits, preferences, or interactions from the past year.

Amazon Music, for instance, has introduced "My Year in Review," a feature that generates a playlist of 50 to 100 popular tracks based on a user's yearly statistics. While it doesn't offer as many interesting stats or shareable insights as Spotify Wrapped, it still provides a unique way for users to reflect on their music listening habits.

Apple Music, on the other hand, has taken a more comprehensive approach with its "Replay" experience. Launched in 2019, Replay offers a summary of top songs, artists, albums, genres, playlists, and stations, including play counts, total time spent listening, and other insights. Users can also share personalized listening data on social media, and a year-end highlight reel provides an audio and visual recap of the music they listened to the most throughout the year.

Deezer, another popular music streaming app, offers a yearly roundup called "My Deezer Year," which provides a summary of a user's music consumption over the year, including top songs, genres, most-listened albums, and favorite artists. What sets Deezer apart is its option to be "roasted" or "hyped-up" based on music preferences, as well as a quiz that tests how well friends and family know a user's music taste.

YouTube Music's Recap feature takes a more interactive approach, offering a personalized experience that includes top five artists, songs, moods, genres, albums, and playlists. It also shows a user's longest listening streak and the total number of minutes they listened in a year.

But it's not just music streaming platforms that are capitalizing on Spotify's success. Language learning app Duolingo has introduced a "Year in Review" experience that reveals learner insights, such as total XP earned, longest streak, and where a user ranks compared to other Duolingo users.

Even Netflix, albeit indirectly, has a year-end wrap-up experience thanks to a video editing company called Kapwing. The tool uses Netflix viewing data to provide interesting statistics about individual subscribers, including their "most bingeful day" and total watch time.

Reddit users can also view an extensive summary of their activity from the past year through "Reddit Recap," a feature that enables them to examine their yearly engagement on the platform. This tool provides a detailed breakdown of posts, along with the total upvotes and downvotes received, as well as any awards earned throughout the year.

TikTok, which launched a feature in 2020 that showed how many videos users watched and the engagement on their videos, has inspired users to create their own versions. One such tool, developed by Bennett Hollstein, enables users to export their TikTok data and view the total number of videos watched, total watch time, and engagement persona.

As we enter the final stretch of the year, it's likely that more companies will launch their own annual recaps. In the past, services like Goodreads, Hulu, Pandora, PlayStation, SoundCloud, Strava, Tidal, and even the grocery store Aldi have participated in the trend. The popularity of Spotify Wrapped has clearly sparked a desire among users to reflect on their habits and preferences, and it will be interesting to see how other platforms choose to capitalize on this trend.

Similiar Posts

Copyright © 2024 Starfolk. All rights reserved.