Samsung has finally revealed the pricing for its highly anticipated The Frame Pro and S95F OLED TVs, which were announced at CES earlier this year. The Frame Pro, a premium TV designed to blend in with home decor, will start shipping in the coming weeks with prices ranging from $2,199 for the 65-inch model to $4,299 for the 85-inch variant. Meanwhile, the S95F OLED TV, Samsung's latest flagship model, will be available in 55-inch, 65-inch, and 77-inch sizes, priced at $2,299, $3,299, and $4,499, respectively.

The Frame Pro boasts several upgrades over its standard counterpart, including a Wireless One Connect Box, which allows for a clutter-free setup with only a power cord connected to the TV. The box can operate at distances of up to 30 feet, providing users with greater flexibility in their TV placement. Additionally, The Frame Pro features a faster 144Hz maximum refresh rate and a matte, anti-glare display that enhances the viewing experience. However, Samsung's use of the "Mini LED" term has been criticized for being misleading, as the technology is not as advanced as true Mini LED panels.

In contrast, the S95F OLED TV is expected to deliver phenomenal picture quality, with Samsung claiming it to be its brightest OLED TV yet. The Glare Free display treatment has also been improved to reduce reflections, and the TV supports AI-powered upscaling and gaming at up to 165Hz. Notably, the S95F does not support Dolby Vision, a decision that has been met with criticism from some industry observers.

The pricing of both TVs is likely to be a major factor for consumers, with The Frame Pro commanding a premium over its standard counterpart. The 65-inch regular Frame costs $1,799, making the Pro model a significant $400 more expensive. However, for those seeking a high-end TV with advanced features and superior picture quality, the S95F OLED TV may be a more attractive option, despite its higher price point.

The release of these premium TVs comes at a time when the global TV market is becoming increasingly competitive. With other manufacturers like LG and Sony also offering high-end OLED TVs, Samsung will need to convince consumers that its products are worth the investment. Despite this, Samsung's reputation for producing high-quality displays and its commitment to innovation may give it an edge in the market.

As the TV landscape continues to evolve, it will be interesting to see how Samsung's latest offerings are received by consumers. With the S95F OLED TV available to order now and The Frame Pro shipping soon, Samsung is poised to make a significant impact on the premium TV market.