Samsung has officially kicked off its CES 2025 press event, and as expected, the Korean electronics giant is focusing on its vision for artificial intelligence (AI) in everyday life. The company's presentation, titled "AI for All: Everyday, Everywhere," began today at 2 p.m. PT/5 p.m. ET, and is being streamed live from its newsroom.

While Samsung's CES press events are often known for being low-key when it comes to consumer electronics, the company is making a big push for its AI-powered appliances, particularly refrigerators. According to sources, Samsung will be showcasing its latest AI-powered refrigerators, which are expected to be launched in January. This move is seen as a strategic effort to integrate AI technology into everyday household items, making them more efficient and user-friendly.

It's worth noting that Samsung's flagship Galaxy S25 handset is not expected to be announced during CES 2025. Instead, the company will likely save that announcement for later in January. This is in line with Samsung's traditional approach of keeping its powder dry when it comes to major consumer electronics announcements.

As is often the case with CES press events, Samsung's presentation will also feature a range of other products and technologies, including TVs and consumer robots. While these may not be the main focus of the event, they will likely provide some interesting insights into the company's broader vision for AI and its applications.

For those interested in following along with Samsung's CES 2025 presentation, the company is providing a live stream of the event from its newsroom. Alternatively, our live coverage of the event is also available, along with coverage of other CES 2025 events.

As the tech industry continues to evolve and AI technology becomes increasingly prevalent, Samsung's "AI for All" vision is likely to have significant implications for the future of consumer electronics. With its focus on integrating AI into everyday appliances, Samsung is positioning itself as a leader in this space, and its announcements at CES 2025 will be closely watched by industry insiders and consumers alike.

Stay tuned for further updates and analysis of Samsung's CES 2025 presentation, and what it means for the future of AI-powered consumer electronics.