Rivian, the electric vehicle manufacturer, has announced a new special edition of its R1 electric vehicles, the California Dune edition, specifically designed for off-roading in deep sand. The new edition is based on the company's tri-motor powertrain, which offers 850 horsepower and 1,103 lb-ft of torque, allowing for 0-60mph acceleration in 2.9 seconds and an EPA-estimated range of 329 miles.

The California Dune edition features 20-inch All-Terrain wheels, available in two styles: dark wheels or the new California Dune finish wheels that match the exterior paint color. The new paint color, also called California Dune, is inspired by "the subtle natural undertones of the desert dunes with calming, earthy tones that offer a neutral and warm feeling." To complement the exterior, Rivian is offering a new two-tone Adventure interior with Sandstone topped with a layer of Black Mountain.

In addition to the new wheels and paint color, the California Dune edition comes with a range of accessories, including dark Maxtrax recovery boards, in case the vehicle gets stuck in deep sand, and dark crossbars and a powered tonneau with a new look. The edition also features newly durable and easy-to-clean floor mats, allowing for swift removal of sand and other off-roading detritus.

The California Dune edition is being announced on the eve of Rivian's fourth-quarter earnings report, where the company will report its full-year numbers and outlook for 2025. The new edition is likely to appeal to off-roading enthusiasts who want a vehicle that can handle tough terrains. With a starting price of $99,900 for the R1T truck and $105,900 for the R1S SUV, the California Dune edition is positioned as a premium offering in Rivian's lineup.

The announcement of the California Dune edition is a strategic move by Rivian to expand its product offerings and appeal to a wider range of customers. As the electric vehicle market continues to grow, manufacturers are looking for ways to differentiate themselves and offer unique experiences to their customers. The California Dune edition is a testament to Rivian's commitment to innovation and its focus on delivering high-performance electric vehicles that can handle a variety of driving conditions.

With the California Dune edition, Rivian is likely to attract attention from off-roading enthusiasts and electric vehicle enthusiasts alike. The new edition's capabilities and features are sure to generate buzz in the industry, and its premium pricing is likely to appeal to customers who want a high-performance electric vehicle that can handle tough terrains. As Rivian continues to expand its product lineup and push the boundaries of electric vehicle technology, the California Dune edition is an exciting addition to the company's offerings.