Microsoft and LG have announced a significant partnership at CES 2025, bringing Xbox Cloud Gaming to LG's latest Smart TVs. This integration will allow Xbox Game Pass Ultimate subscribers to stream games from the Xbox Game Pass library and select titles they already own directly on their LG TVs, without the need for a dedicated Xbox console.

The announcement marks a significant expansion of Xbox Cloud Gaming's reach, following its initial launch on some Samsung TVs. LG's "latest Smart TVs" will be compatible with the feature, although specific model details and country availability have not been disclosed. LG notes that service and country availability will be announced at a later date.

Microsoft's "This is an Xbox" tagline, featured in the promotional art for the partnership, emphasizes the ability to play Xbox games across a wide range of devices. With Xbox Cloud Gaming, users can access their game libraries and play on various devices, including LG TVs, Samsung TVs, and more.

The integration is expected to launch "later this year," with Microsoft promising to share more details on the feature in the coming months. This development is likely to enhance the gaming experience for Xbox Game Pass Ultimate subscribers, providing greater flexibility and convenience in how they access and play their games.

The partnership also underscores the growing trend of cloud gaming and the importance of cross-device play in the gaming industry. As cloud gaming technology continues to evolve, we can expect to see more collaborations between tech giants and TV manufacturers, further blurring the lines between traditional gaming platforms and living room entertainment.

In related news, LG has also unveiled its 2025 OLED TVs, which boast impressive features and AI capabilities. While these TVs are not directly related to the Xbox Cloud Gaming integration, they demonstrate LG's commitment to pushing the boundaries of TV technology and enhancing the overall viewing experience.

As the gaming industry continues to shift towards cloud-based services and cross-platform play, this partnership between Microsoft and LG is a significant step forward. With more details expected in the coming months, gamers and tech enthusiasts alike will be eagerly anticipating the launch of Xbox Cloud Gaming on LG TVs.