Google has taken a significant step into the world of extended reality (XR) with the announcement of Android XR, a new operating system specifically designed for headsets and smart glasses. The company is partnering with Samsung and numerous other hardware manufacturers to develop these XR devices, with plans to make the new version of Android available to developers now and start shipping devices next year.
The term "XR" is a broad umbrella that encompasses various forms of immersive experiences, including virtual reality, augmented reality, and mixed reality. Google's choice of this term suggests its ambition to create a seamless spectrum of experiences, from virtual worlds to real ones, and everything in between. According to Sameer Samat, who oversees the Android ecosystem at Google, "When we say extended reality or XR, we're really talking about a whole spectrum of experiences."
Android XR is built around Google's Gemini AI, which the company believes is the key to making the user experience work. The AI-powered digital assistant will be integrated into the XR experience, enabling features like multiwindow multitasking in the browser and immersive XR versions of popular apps like Maps, Photos, and YouTube. Additionally, Android XR will support existing phone and tablet apps from the Play Store, similar to Apple's approach with the Vision Pro.
Google's vision for XR devices is extensive, ranging from headsets that can transition seamlessly from virtual to real worlds to smart glasses that serve as an always-on companion. The company is also exploring audio-only devices like the Ray-Ban Meta Smart Glasses. While it's unclear whether Google will build its own XR hardware, its focus on supporting a wide range of devices is evident.
The announcement of Android XR marks a significant milestone in Google's decade-long pursuit of making headsets work. The company's previous attempts, including Glass and Cardboard, had good ideas but failed to gain traction. With Android XR, Google is betting big on AI, the Android ecosystem, and the wearable future of technology. The success of this venture will depend on whether consumers are willing to adopt these XR devices.
As developers begin to receive the software and hardware needed to build for Android XR, Google is poised to move quickly in 2025. A device codenamed Moohan, developed in partnership with Samsung, is slated to ship next year. The launch of Android XR will be a crucial test for Google's bets on AI, the Android ecosystem, and the future of wearable technology.
With Android XR, Google is taking a bold step into the emerging XR market. As the company works to bring its vision to life, it will be fascinating to see how the technology evolves and whether it can gain widespread adoption. One thing is certain – Google's entry into the XR space is a significant development that will have far-reaching implications for the tech industry.