Google is rolling out a new search feature for iPhone users, dubbed Lens, which allows them to search for anything on their screen in Chrome or the Google app by circling it. This feature is similar to Android's Circle to Search, but with some limitations.

The Lens feature, available on iOS in both the Google app and Chrome browser, enables users to search for anything by drawing, highlighting, or tapping on it. This functionality works across text, images, and videos, without requiring users to take a screenshot or open a new tab. The obvious use case is finding shopping results based on images of products you like, but Lens can also define words and phrases, identify locations, plants, and animals, and perform almost any request that Google Search can.

To access the Lens feature, iPhone users need to open the three-dot menu within the Google or Chrome apps and select "Search Screen with Google Lens." They can then use "any gesture that feels natural" to highlight what they want to search. Google has also announced that a new Lens icon for quickly accessing the feature will be added to the address bar "in the coming months."

It's worth noting that while the Lens feature is similar to Android's Circle to Search, it's not identical. The Android version can be used across the entire phone, whereas the iOS version is limited to the Google app and Chrome browser. Additionally, not every Android device supports Circle to Search, as it's mostly limited to recent flagships.

In related news, AI Overviews are also expanding to more Lens search results. This means that users will sometimes see AI-regurgitated summaries and URLs when using the image search tool. However, Google doesn't allow users to disable the AI Overviews feature, which may be frustrating for some. There are a few workarounds to avoid the wall of text that appears before actual search results, but it's unclear if these solutions will work with Lens.

The introduction of Lens on iOS marks a significant step towards enhancing the search experience for iPhone users. With its ability to search for anything on the screen, Lens has the potential to revolutionize the way users interact with their devices. As Google continues to refine and expand this feature, it will be interesting to see how it impacts the overall user experience and search behavior.

In conclusion, Google's new Lens feature for iOS users is a welcome addition to the search landscape. While it may not be identical to Android's Circle to Search, it offers a similar experience that can greatly enhance the search capabilities of iPhone users. As the feature continues to evolve, it will be important to monitor its impact on user behavior and the broader search ecosystem.