A recent study has shed light on the global online gambling landscape, revealing the top 10 countries with the highest percentage of internet users aged 16 and above who accessed an online gambling app or website in the past month. The data, collected in February 2025, provides valuable insights into global gambling trends and highlights the nations where online betting is most prevalent.

Norway tops the list, with a staggering 30.2% of its internet users engaging in online gambling, closely followed by South Africa at 30.0%. New Zealand, Greece, and Hungary also feature prominently, indicating a widespread gambling culture in these regions. The findings suggest that online gambling continues to grow worldwide, with several European, African, and South American countries showing significant engagement.

Factors such as regulatory frameworks, cultural attitudes towards betting, and the availability of digital gambling platforms likely contribute to these numbers. In South Africa, for instance, the National Gambling Board reported that locals spent R1.1 trillion in the local gambling industry between April 2023 and March 2024, with gross gambling revenue rising 25.7% to R59.3 billion. The relationship between gambling and economic hardship has become increasingly apparent, with the youth being significantly more affected by unemployment.

In Nigeria, sports betting dates back to the colonial era, with the government introducing "Pool betting" in the 1920s. This laid the foundation for the industry's growth, which gained momentum with the establishment of the Nigerian Football Pools Association (NFPA) in the 1950s. According to the National Lottery Trust Fund, Nigeria's betting industry is one of the largest in Africa, with an estimated market value exceeding $2bn in 2023. A report by Statista suggests nearly 60 million Nigerians, primarily aged between 18 and 40, engage in betting activities regularly.

While some argue that online gambling provides entertainment and economic benefits, concerns remain regarding addiction, financial risks, and the need for stricter regulations. As digital betting platforms expand, governments may need to implement policies to ensure responsible gambling and protect vulnerable users. The study's findings serve as a timely reminder of the importance of responsible gambling practices and the need for policymakers to address the potential risks associated with online betting.

The full list of the top 10 countries with the highest online gambling population is as follows: Norway (30.2%), South Africa (30.0%), New Zealand (26.2%), Greece (22.5%), Hungary (20.4%), Brazil (19.5%), Nigeria (19.0%), U.K. (17.9%), Austria (17.6%), and Australia (17.2%). The study's results provide a valuable snapshot of the global online gambling landscape, highlighting the need for continued monitoring and regulation of the industry.

As the online gambling industry continues to evolve, it remains to be seen how governments and regulatory bodies will respond to the growing trend. One thing is certain, however: the need for responsible gambling practices and stricter regulations will only continue to grow in importance.