Fincra, a B2B startup that provides payment infrastructure for remittance companies, has appointed Emmanuel Babalola as its new chief commercial and growth officer. This strategic move comes as the company undergoes a significant transformation in its business approach.

Babalola brings a wealth of experience to his new role, having previously served as the CEO of Bundle, a social payments app for cash and cryptocurrency. He was also the Director for Africa at Binance, the world's largest crypto exchange. His track record of scaling platforms, driving innovation, and advocating for financial inclusion aligns perfectly with Fincra's mission to build seamless payment rails for Africa.

"His leadership will be instrumental as we continue to push boundaries and redefine payments across the continent," said Fincra's CEO Wole Ayodele. With Babalola at the helm, Fincra is poised to accelerate its growth and expansion plans, further solidifying its position as a leading payment infrastructure provider in Africa.

Fincra's APIs enable fintechs to build and scale cross-border payment solutions. Since 2023, the company has processed over $10 billion in transactions, serving clients like Lemfi, OneLiquidity, and Cleva. In addition to its cross-border payment capabilities, Fincra also offers an API that helps Nigerian businesses with local payment collection, either through bank transfers or card transfers.

The company operates in Ghana, South Africa, Kenya, Uganda, the United Kingdom, Europe, and North America, with plans to expand into the Francophone region. Babalola's appointment is expected to play a crucial role in driving this expansion, leveraging his expertise in scaling platforms and driving innovation.

"Africa's financial ecosystem is evolving rapidly, and Fincra is at the forefront of building the payment infrastructure powering the next generation of businesses and entrepreneurs," Babalola said on his appointment. "My mission has always been to enable freedom and prosperity for Africa through technology, and joining Fincra is an exciting opportunity to amplify this vision."

The appointment of Babalola as chief commercial and growth officer marks a significant milestone in Fincra's journey to revolutionize cross-border payments in Africa. As the company continues to push boundaries and drive innovation, it is likely to have a profound impact on the continent's financial ecosystem, enabling greater financial inclusion and empowerment for businesses and individuals alike.