X has announced that its AI chatbot, Grok, is now free for all users, eliminating the need for a premium subscription. According to reports by The Verge, users can access Grok's features without paying for X Premium, with some limitations. This move marks a significant shift in X's strategy, bringing its AI offering in line with competitors like OpenAI and Anthropic.

Under the new freemium model, users can access Grok's features for free, with some restrictions. Specifically, users are limited to 10 free prompts every 2 hours, and can generate 10 free images every 2 hours. However, they are restricted to analyzing only 3 images per day, with additional features requiring a subscription. This model is similar to that of OpenAI's ChatGPT and Anthropic's Claude, which also offer free versions with limitations.

X first began testing a free version of Grok in certain countries, such as New Zealand, as reported by TechCrunch last month. The success of this trial likely contributed to the company's decision to roll out the freemium model globally. This move is likely to increase adoption and usage of Grok, potentially driving more revenue through premium subscriptions and other means.

The news comes on the heels of xAI, the AI company behind Grok, raising $6 billion in funding, according to an SEC filing. This brings the company's total funding to $12 billion, a significant war chest to fuel its AI ambitions. The funding will likely be used to further develop Grok and other AI products, as well as expand the company's reach and capabilities.

The implications of X's move are significant, as it brings the company in line with industry leaders in AI chatbots. By offering a free version of Grok, X can attract a wider user base, increase brand awareness, and drive more revenue through premium features and subscriptions. The move also puts pressure on competitors to adapt their own pricing models, potentially leading to a more competitive AI landscape.

In conclusion, X's decision to make Grok free for all users marks a significant shift in the company's strategy, bringing it in line with industry leaders and potentially driving more adoption and revenue. As the AI landscape continues to evolve, it will be interesting to see how X and its competitors adapt and innovate to stay ahead of the curve.