At CES 2025, Elvie, a pioneering femtech startup, has unveiled its latest innovation: the Elvie Rise, a smart bouncer that seamlessly converts into a bassinet, providing a comprehensive solution for parents and caregivers to soothe and care for their babies. This groundbreaking product marks Elvie's expansion into the sleep category, building on its portfolio of innovative femtech products.

The Elvie Rise boasts a unique feature set, combining the functions of a bouncer and a bassinet in one product. In bouncer mode, the device utilizes Elvie's proprietary SootheLoop technology, which records and repeats the bounce originally established by a parent or caregiver. This allows for a personalized and comforting experience for the baby. Additionally, the product can be used as a manual bouncer if parents prefer not to use the automated feature.

In bassinet mode, the Elvie Rise adheres to the American Academy of Pediatrics (AAP)'s sleep safe guidelines, ensuring a safe and healthy sleep environment for babies. The product features a firm, flat mattress and is composed of breathable fabrics, providing optimal comfort and safety for newborns.

The Elvie Rise Sleep & Soothe app serves as a companion to the device, allowing parents and caregivers to control automated bouncing and access valuable insights into their baby's sleep patterns. This feature enables parents to better understand their baby's needs and make informed decisions about their care.

According to Elvie Chief Product Officer Alex Knox, the Elvie Rise was designed to address a significant pain point for postpartum parents. "We've spoken to hundreds of postpartum parents and, after feeding, the next big stress was baby soothing and sleep," Knox stated in a press release. "Elvie Rise gives all parents and caregivers the opportunity to have some hands-free, guilt-free time back for themselves: knowing that their baby is safe and sound."

The Elvie Rise is available for preorder on Elvie.com starting Monday, priced at $799. This innovative product is poised to revolutionize the baby care industry, providing a comprehensive and convenient solution for parents and caregivers.

As a female-founded hardware startup, Elvie's commitment to innovation and customer-centric design has earned it a reputation as a leader in the femtech space. The Elvie Rise is a testament to the company's dedication to addressing real-world problems and improving the lives of parents and caregivers.

The implications of the Elvie Rise extend beyond the baby care industry, highlighting the potential for technology to transform traditional product categories and improve user experiences. As the startup ecosystem continues to evolve, innovations like the Elvie Rise will play a critical role in shaping the future of consumer technology.