In the digital age, divorce is getting a whole lot more complicated. With social media platforms offering lucrative opportunities, couples going through a split are facing a new challenge: who gets to keep the followers, and the income that comes with them?

The Wall Street Journal reports that a growing number of couples, and their divorce attorneys, are struggling to assess the value of social media accounts in divorce settlements. The case of Kat and Mike Stickler, who had to divide their shared TikTok account with millions of followers, is just one example. Kat won control of the account, which helped her purchase a new condo, while Mike got a shrinking YouTube account and shifted to a sales career.

For influencers like Vivian Tu, who posts about financial literacy, social media is more than just a hobby - it's a résumé. Before getting married, Tu wrote a prenup that lists her social media accounts, highlighting the importance of establishing ownership and potential for future growth.

As social media platforms continue to offer significant financial opportunities, the question of who owns and controls these digital assets is becoming increasingly important. It's a new frontier in divorce law, and one that's set to have a major impact on the tech and startup community.