CES 2025, the annual consumer electronics and automotive industries showcase, officially starts on January 7, but the excitement begins today with a series of live streams and press conferences. The event, held in Las Vegas, sets the tone for the year's tech landscape, and TechCrunch will be on the ground, covering the most exciting stories from startups and tech giants.

While the event runs from January 7 to 10, the biggest news drops are expected to happen during the "Press Day" on January 6, featuring in-person press events from top tech companies. The good news for those who can't attend in person is that all the key press conferences and keynotes will be livestreamed, either through the companies' press pages or CES itself.

AMD, for instance, has its work cut out for it at CES 2025, as competitor Nvidia continues to dominate the AI boom. AMD is expected to showcase its next-gen GPU, potentially rebranded as the RX 8000 or RX 9000 series, to compete with Nvidia's reported RTX 5000 announcement. The company's press conference is scheduled for January 6 at 11 a.m. PT/2 p.m. ET.

Toyota, meanwhile, will provide an update on its Woven City initiative, an ambitious project first showcased in 2020. The company's CES presentation is set for January 6 at 4 p.m. PT/7 p.m. ET, and can be watched live as it's posted.

Samsung's CES presser is always an interesting event, with the Korean electronics giant typically keeping its powder dry when it comes to consumer electronics. Instead, the company is expected to focus on TVs and appliances, with a possible appearance of consumer robots that may never see the light of day. Samsung has adopted the tagline "AI for All: Everyday, Everywhere" for the presentation, which kicks off on January 6 at 2 p.m. PT/5 p.m. ET.

Sony, no stranger to big CES press day events, has already showcased two reveals ahead of this year's event: the SRH-S1 extended reality headset and additions to the Bravia home theater line. The company's full presentation can be watched live on January 6 at 5 p.m. PT/8 p.m. ET.

Nvidia, with its massive $3.4+ trillion market cap, is expected to have the biggest CES 2025. The chip giant's foundational position in the ongoing AI boom has made it a favorite among companies like OpenAI and Meta, which have purchased Nvidia processors by the boatload. Founder and CEO Jensen Huang will help kick off CES 2025 "with his trademark leather jacket and an unwavering vision," per Nvidia. The company's press conference is scheduled for January 6 at 6:30 p.m. PT/9:30 p.m. ET.

With so many top tech companies set to unveil their latest innovations, CES 2025 promises to be an exciting event that will shape the tech landscape for the year to come. Stay tuned for TechCrunch's live coverage, and get ready to experience the future of technology.