Asus has officially teased the launch of a new Rog Strix laptop, set to debut at the Consumer Electronics Show (CES) on January 6th, 2025. The company shared a brief teaser image showcasing a laptop with RGB lighting that wraps around the bottom of the device, hinting at a more vibrant underglow compared to previous generations.

While Asus has not disclosed specific details about the upcoming Rog Strix models, leaked retail listings suggest that the company may unveil new Rog Strix 18 Scar and Rog Strix G16 laptops. According to rumors, the Rog Strix Scar 18 could feature up to an Intel Core Ultra 9 285 HX processor and Nvidia GeForce RTX 5090 graphics chip, making it a powerful gaming laptop.

The Rog Strix G16, on the other hand, is rumored to come with the same CPU options but paired with up to a GeForce RTX 5080. This would position the G16 as a more affordable yet still capable gaming laptop option. NotebookCheck has reported on these rumored specifications, providing a glimpse into the potential performance of these upcoming laptops.

Asus may have more in store for CES 2025 than just a pair of new Rog Strix laptops. Recent leaks indicate that the company is preparing to reveal an upgraded Rog Flow Z13 hybrid tablet/laptop, equipped with AMD's next-generation "Strix Halo" processor. This could mark a significant expansion of Asus's gaming portfolio, catering to a broader range of users and use cases.

The upcoming CES 2025 event is just around the corner, and Asus's teaser has generated significant buzz in the gaming and tech communities. With the company's reputation for delivering high-performance gaming laptops, expectations are high for the new Rog Strix lineup. As more information becomes available, it will be interesting to see how Asus's new offerings compare to existing gaming laptops on the market.

In the context of the larger gaming laptop market, Asus's move to incorporate RTX 50-series GPUs and Intel Core Ultra processors could be a strategic response to competitors like Razer and MSI. As the gaming laptop landscape continues to evolve, Asus's new Rog Strix lineup may play a crucial role in shaping the market's direction in 2025 and beyond.