Apple has quietly rolled out a significant update to its App Store search functionality, introducing natural language search capabilities to enhance user experience. The feature, which was part of the October iOS 18.1 update, allows users to search for apps using everyday phrases and sentences, rather than relying on specific keywords.

The update was first noticed by users who received a prompt on their App Store search bar, inviting them to "search the way you talk." This new feature enables users to search for apps using natural language, making it easier to discover new apps and find what they're looking for. For instance, users can search for "apps that help me work out" or "emulators that feature multiple consoles," and the App Store will return relevant results.

The natural language search feature is not limited to the App Store. Apple has also integrated this capability into other iOS 18 features, including Photos, Music, and Apple TV. This move is part of Apple's broader effort to enhance user experience across its ecosystem, making it easier for users to find what they need and discover new content.

While some users had noticed the feature earlier, others, including our own weekend editor, Wes Davis, had not seen the prompt until recently. This has led to some confusion, with some users wondering why they hadn't seen the feature before. According to Davis, closing and relaunching the App Store app can trigger the prompt to appear.

So, how well does the natural language search feature work? In our testing, the results were promising. Searching for "emulators that feature multiple consoles" returned the multi-console Delta app as the top result, while searching for "apps that only emulate single consoles" returned a list of relevant apps, including PS Remote Play and Xbox. However, the results weren't always perfect, and some searches returned unexpected results.

Despite some minor quirks, the natural language search feature is a significant improvement over the App Store's previous search functionality. It allows users to search in a more intuitive and natural way, making it easier to discover new apps and find what they're looking for. As Apple continues to refine this feature, it's likely to become an essential part of the App Store experience.

The introduction of natural language search is just one of the many ways Apple is enhancing user experience across its ecosystem. With iOS 18, Apple has introduced a range of features designed to make it easier for users to find what they need and discover new content. From AI-powered features to improved search functionality, Apple is committed to delivering a more intuitive and user-friendly experience.

As Apple continues to push the boundaries of what's possible with technology, it's clear that the company is committed to delivering a more seamless and intuitive user experience. With the introduction of natural language search in the App Store, Apple is taking another step towards making it easier for users to find what they need and discover new content.