Apple has introduced a game-changing feature for app developers, allowing them to nominate their apps for featuring on the App Store. The "Featuring Nominations" option, announced at the Worldwide Developer Conference in June, is now live in App Store Connect, enabling developers to promote their new content, updates, and launches to a wider audience.

This new process will revolutionize the way developers market and promote their apps, games, and updates. By nominating their own apps, developers can inform Apple about significant updates, such as new content, app enhancements, or new app launches, and potentially drive significant traffic to their apps.

The nomination process is straightforward, with developers accessing a nominations dashboard in App Store Connect to submit their apps. Apple provides marketing materials to help developers capitalize on their featured position, including a link to drive downloads from the App Store. This update is a win-win for developers, Apple, and consumers, making it easier to discover fresh content and updates on the App Store.