Instagram is set to introduce a range of AI-powered video editing features that will allow creators to "change nearly any aspect" of their videos using simple text prompts. The upcoming tools, teased by Instagram head Adam Mosseri, will be powered by Meta's Movie Gen AI model and are expected to launch on the social network sometime next year.

Mosseri showcased the capabilities of the AI editing features in a video shared on Thursday, highlighting the ability to change outfits, backgrounds, add jewelry, and even alter one's overall appearance. The video previews demonstrated seamless and clean results, but it remains to be seen if the user-facing editing tools will render the same quality once launched.

The Movie Gen AI model, unveiled by Meta in October, allows users to create videos and sounds, as well as edit existing videos, using simple text inputs. Initially, Meta stated that the AI video generator wouldn't be publicly available. However, today's announcement reveals that Meta will be leveraging the model to provide creators on Instagram with more advanced AI editing tools for their videos.

The move comes as Meta seeks to stay competitive in the AI video generation space. OpenAI and Adobe have already debuted similar models, with OpenAI's Sora launching to some users earlier this month and Adobe starting to test its Firefly video generator in October. By integrating Movie Gen into Instagram, Meta aims to provide creators with more innovative and powerful tools to realize their ideas.

The implications of these AI-powered editing features are significant, as they have the potential to revolutionize the way creators produce and edit video content on Instagram. With the ability to make sweeping changes to their videos using simple text prompts, creators will be able to focus more on the creative aspects of their work, rather than spending hours on manual editing.

As the launch of these features approaches, it will be interesting to see how creators respond to the new tools and how they will be used to push the boundaries of video content on Instagram. With Meta's continued investment in AI technology, it's clear that the company is committed to staying at the forefront of innovation in the social media space.

For now, Instagram creators will have to wait until next year to get their hands on these exciting new features. However, based on the previews shared by Mosseri, it's clear that the wait will be worth it. The future of video creation on Instagram looks brighter than ever, and it will be exciting to see how these AI-powered editing tools shape the platform's content landscape in the years to come.