Apple TV Plus is offering a limited-time promotion for new and eligible returning subscribers, allowing them to sign up for the streaming service at a discounted rate of $2.99 per month for the first three months. This deal, available until April 24th, represents a significant savings of $21 compared to the regular monthly price of $9.99.

The discounted subscription grants access to Apple TV Plus' exclusive original content, including popular shows like Severance, The Studio, Ted Lasso, and For All Mankind. Subscribers can also enjoy a wide range of movies, including Killers of the Flower Moon, Napoleon, and The Gorge, as well as live sports events like Friday Night Baseball and select Major League Soccer matches from MLS Season Pass.

In addition to its original content, Apple TV Plus offers several features that set it apart from other streaming services. These include ad-free viewing, 4K HDR streaming, offline downloads, and the ability to share accounts with up to five family members.

It's essential to note that this promotional offer is only available for a limited time, and subscribers will need to set a reminder to cancel their subscription within the three-month period to avoid automatic renewal at the regular rate. Apple has not provided clear guidance on what defines an "eligible returning subscriber," but we will update this article if we receive further clarification.

This discounted offer is an attractive opportunity for those curious about Apple TV Plus' exclusive content or looking to try out a new streaming service. With its growing library of original programming and features, Apple TV Plus is positioning itself as a competitive player in the streaming market.

The promotion is available until April 24th, and interested subscribers can sign up through Apple's website. As the streaming landscape continues to evolve, it will be interesting to see how Apple TV Plus' strategy unfolds and how it competes with other major streaming services.