Apple has announced a delay in the launch of its upgraded Siri features, which were initially promised last year. The tech giant cited that the development of the new Siri capabilities, part of its Apple Intelligence suite, will "take us longer than we thought to deliver." As a result, the company now expects to release the features in the "coming year."

The delay has a ripple effect on Apple's planned smart home hub, which relies on the new Siri features. According to Bloomberg's Mark Gurman, the smart home hub was initially expected to be released as early as March 2025. The device is reported to feature a six-inch touchscreen mounted on the wall, enabling users to make video calls and manage smart home devices, primarily controlled by voice commands.

Despite the delay, Apple has started an internal testing program, allowing employees to take the smart home hub device home to gather feedback. This move suggests that the company is still committed to bringing the product to market, albeit at a slower pace than initially anticipated.

The upgraded Siri features and smart home hub are significant developments in Apple's efforts to expand its presence in the smart home market. The delay may give competitors like Amazon and Google an opportunity to further establish themselves in the space. However, Apple's focus on delivering a high-quality product may ultimately pay off in the long run, as users increasingly expect seamless integration and advanced functionality from their smart home devices.

The news comes as Apple continues to invest in its artificial intelligence and machine learning capabilities. The company's Apple Intelligence suite is designed to provide a more personalized and integrated experience across its devices. While the delay may be disappointing to some, it's clear that Apple is prioritizing the development of a robust and user-friendly platform.

As the smart home market continues to evolve, Apple's delayed entry may have implications for the company's market share and competitive positioning. However, with its reputation for delivering high-quality products and its commitment to innovation, Apple remains a key player in the space. The delayed launch of the upgraded Siri features and smart home hub will undoubtedly be closely watched by industry observers and consumers alike.