Zuckerberg Claims Snapchat Would Have Grown Faster Under Meta's Ownership

Elliot Kim

Elliot Kim

April 16, 2025 · 3 min read
Zuckerberg Claims Snapchat Would Have Grown Faster Under Meta's Ownership

During the ongoing antitrust trial, Meta CEO Mark Zuckerberg made a striking claim, stating that Snapchat would have grown faster if it had accepted Meta's acquisition offer in 2013. This revelation came to light as court documents disclosed that Meta, then known as Facebook, had offered to buy Snapchat for $6 billion, contradicting earlier reports of a $3 billion offer.

Zuckerberg's testimony was in response to questioning from an FTC attorney, who aimed to highlight Meta's alleged strategy of acquiring rivals to maintain its dominance in the social media landscape. The Meta CEO argued that Snapchat "wasn't growing at the potential that it could" and that his company would have improved the app. However, he acknowledged that this was mere speculation, saying, "For what it's worth, I think if we would have bought them, we would have accelerated their growth."

The failed acquisition attempt is a crucial piece of evidence in the FTC's case against Meta. The government alleges that Meta's acquisition of Instagram and WhatsApp was a deliberate move to stifle competition and create an illegal monopoly. The FTC is seeking to force Meta to restructure or sell these subsidiaries, arguing that the company's multibillion-dollar purchases were designed to eliminate potential rivals rather than promote innovation.

This development sheds light on the intense competition in the social media space and the lengths to which companies will go to maintain their market share. Meta's acquisition strategy has been under scrutiny for years, with critics arguing that it stifles innovation and reduces consumer choice. The outcome of this trial will have significant implications for the future of social media and the tech industry as a whole.

The Snapchat acquisition offer also raises questions about the app's growth trajectory. Since rejecting Meta's offer, Snapchat has continued to evolve and expand its user base, albeit at a slower pace than some of its competitors. It remains to be seen whether Meta's involvement would have indeed accelerated Snapchat's growth, as Zuckerberg claims.

The antitrust trial is ongoing, with both sides presenting their arguments and evidence. As the proceedings unfold, the tech industry will be watching closely to see how the outcome will shape the future of social media and the competitive landscape.

In the broader context, this trial highlights the need for stricter regulations and oversight in the tech industry. As companies continue to grow and expand their reach, it is essential to ensure that they do not abuse their market power and stifle innovation. The outcome of this trial will have far-reaching implications for the industry and could set a precedent for future antitrust cases.

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