YouTube is gearing up to revamp its TV app, making it more similar to Netflix, according to a report from The Information. The redesign, expected to launch in the next few months, will display paid content from various streaming services on the app's homepage.

The move is an expansion of YouTube's Primetime Channels feature, which was introduced in 2022. This feature allows users to explore shows and movies from services like Paramount Plus, Max, and Crunchyroll, and even subscribe to these third-party services through YouTube, with the platform taking a cut of the payment. However, the current setup requires users to access this content through the Movies and TV tab of the YouTube app, making it harder for users to find.

YouTube reportedly stopped adding new services to its Primetime offering as it struggled with integrating paid content into its homepage. The new design aims to solve this issue by putting paid subscriptions front and center on the app's homepage. Additionally, creators will be able to display their videos in seasons, and play previews of shows automatically, according to The Information.

Kurt Wilms, YouTube's senior director of product management, explained the vision behind the redesign: "The vision is that when you come to our [TV] app and you're looking for a show, it'll just blend away whether that show is from a Primetime Channel or that show is from a creator." This move is likely a response to the growing importance of TVs as a primary device for watching YouTube, as announced by the company last month.

The implications of this redesign are significant, as it could potentially increase revenue for YouTube and its partner streaming services. By making paid content more prominent, YouTube may be able to attract more users to its platform and encourage them to subscribe to additional services. This could also lead to a more competitive landscape in the streaming wars, as YouTube positions itself as a hub for accessing various streaming services.

It remains to be seen how users will respond to the new design, but it's clear that YouTube is committed to expanding its role in the streaming ecosystem. As the company continues to evolve and adapt to changing user habits, this redesign could be a key step in solidifying its position as a major player in the streaming wars.