YouTube is currently investigating a bug that is causing videos to stream at lower resolutions, specifically 144p or 360p, on iOS, desktop, and smart TVs, despite users having strong internet connections. The issue, which has been reported by numerous users on Reddit, affects both YouTube videos and shorts.

According to users, the video quality automatically sets to 144p even when trying to manually change it to a higher resolution. Furthermore, when attempting to switch to a higher video quality, the stream starts buffering. Resetting the device, changing the connection, or reinstalling the YouTube app does not seem to resolve the issue.

The company has acknowledged the problem and stated that it is "actively looking into" the issue. YouTube has promised to update its support thread with new information once a fix is found. However, as of now, there is no estimated timeline for a resolution.

This issue is particularly frustrating for users who rely on high-quality video streaming for work or entertainment purposes. The bug's impact is not limited to individual users, as it may also affect content creators who produce high-quality content for their audiences.

YouTube's investigation into this issue is crucial, as it highlights the importance of maintaining a seamless user experience. The platform's ability to provide high-quality video streaming is a key differentiator in the competitive online video market. Any prolonged disruption to this service could have significant implications for user engagement and loyalty.

As the investigation continues, users are advised to keep an eye on YouTube's support thread for updates on the issue. In the meantime, users can try troubleshooting steps, such as clearing browser cache or reinstalling the YouTube app, to see if it resolves the problem.

The incident serves as a reminder of the importance of robust quality assurance testing and the need for tech companies to prioritize user experience. As the digital landscape continues to evolve, it is essential for companies like YouTube to stay vigilant and proactive in addressing technical issues that may arise.