YouTube is taking its gaming ambitions to the next level by introducing multiplayer mini-games to its "Playables" collection. The video streaming giant has begun testing a new multiplayer feature for a select few games, enabling users to play in real-time with other users.
The "Playables" feature, which was initially tested about a year ago, offers a catalog of over 130 lightweight, free games across various categories such as Action, Arcade, Brain & Puzzle, Trivia & Word, Racing, Simulation, and Sports. The feature was initially restricted to premium users but was opened up to all users in May this year.
Currently, two games - Ludo Club and Magic Tiles 3 - support the multiplayer mode, with more games expected to be added in the future. The move is seen as a strategic effort by YouTube to increase user engagement and dwell time on its platform, a tactic that has been successfully employed by other platforms such as Netflix and LinkedIn.
Netflix, for instance, has been experimenting with interactive content, including games and choose-your-own-adventure style shows, to keep users hooked. Similarly, LinkedIn has introduced a range of games and interactive features to make its platform more engaging and fun. By introducing multiplayer games, YouTube is hoping to replicate this success and establish itself as a go-to destination for entertainment and social interaction.
The introduction of multiplayer games on YouTube also raises interesting questions about the platform's potential to become a social hub. With users able to play games with others in real-time, YouTube may be able to tap into the social aspect of gaming, which has been a key driver of engagement for platforms like Fortnite and Minecraft.
As YouTube continues to expand its gaming offerings, it will be interesting to see how the platform evolves and whether it can successfully challenge established gaming platforms. One thing is certain, however - the introduction of multiplayer games on YouTube marks an exciting new chapter in the platform's ongoing efforts to increase user engagement and become a one-stop-shop for entertainment and social interaction.