Food delivery startup Wonder has made a significant move towards realizing its vision of a mealtime "super app" by acquiring media company Tastemade for approximately $90 million, according to a report by The Wall Street Journal. Founded in 2021, Tastemade produces food, travel, and home videos and operates several free, ad-supported streaming television (FAST) channels.

The acquisition provides Wonder with a content studio, production company, and advertising business, which the company plans to leverage to promote its brands to a wider audience. This strategic move is expected to enhance Wonder's capabilities in creating engaging content and advertising experiences for its users.

Wonder's founder and CEO, Marc Lore, who previously served as Walmart's head of e-commerce, has been driving the company's mission to create an AI-powered app that not only suggests meal options but also automatically orders them from Wonder kitchens. The Tastemade acquisition brings Wonder closer to achieving this goal, potentially enabling users to place delivery orders for dishes they see being prepared by chefs on Tastemade's streaming channels.

This deal marks Wonder's latest acquisition, following its previous purchases of Blue Apron and Grubhub. The startup has raised a total of $1.6 billion to date, underscoring its commitment to revolutionizing the food delivery and meal planning experience.

The acquisition is also significant for the food delivery industry, as it highlights the growing importance of content and advertising in the sector. With the rise of meal kit services and food delivery apps, companies are increasingly looking for innovative ways to engage with customers and promote their brands. Wonder's acquisition of Tastemade demonstrates its recognition of the need to invest in high-quality content and advertising capabilities to stay ahead in the market.

As Wonder continues to expand its capabilities and offerings, it will be interesting to see how the company integrates Tastemade's assets into its platform. With its sights set on creating a comprehensive mealtime "super app," Wonder is poised to become a major player in the food delivery and meal planning space.

In conclusion, Wonder's acquisition of Tastemade is a strategic move that underscores the company's commitment to innovation and customer engagement. As the food delivery industry continues to evolve, Wonder's bold ambitions and investments in content and advertising are likely to have a significant impact on the market.