In a significant move, Wasoko and MaxAB, the e-commerce firm valued at over $500 million after their merger in August 2024, have appointed Mo Elshenawy, President and Chief Technology Officer (CTO) of autonomous vehicle company Cruise, as an independent board director and technical advisor.

Elshenawy will drive the development and scaling of Wasoko and MaxAB's technology infrastructure, focusing on advancing their artificial intelligence (AI) tools to improve business capabilities. His expertise will be crucial in helping the entity achieve its goal of creating a multi-service digital platform for its users, offering digital top-ups, e-payments, and credit financing.

The merger of Wasoko and MaxAB has paved the way for a super app, and Elshenawy's appointment is a strategic move to accelerate this vision. With his guidance, the company aims to establish a powerful presence on the global stage, driving transformative impact within Africa and beyond.

Wasoko and MaxAB have raised over $230 million in funding before the merger, with investors like VNV Global valuing the combined entity at over $500 million. The appointment of Elshenawy is a significant step in the company's journey to become a leading player in the e-commerce and AI space.