Voyantis, a startup that leverages artificial intelligence to help companies calculate customer lifetime value, has raised $41 million in a funding round led by Intel Capital. The investment brings the company's total raised to $60 million, which will be used to fuel product research and development, as well as expand its 70-person team based in Tel Aviv.

The need for a more accurate and efficient way to determine customer lifetime value drove founders Ido Wiesenberg and Eran Friendinger to create Voyantis. Traditional methods, which often rely on manual data analysis and spreadsheets, can be slow and prone to errors, resulting in gaps in reporting processes. Voyantis' AI-powered solution aims to address this challenge by analyzing thousands of data points to predict a customer's future propensity and lifetime value.

The platform's capabilities extend beyond calculating customer lifetime value, as it also generates recommendations and "targeted actions" to inform customer-related decisions, such as when to offer an upsell. This enables businesses to make data-driven decisions and optimize their growth strategies. Voyantis' solution can be applied to ad campaigns, feeding predictions into ad networks and marketing automation platforms.

Notably, Voyantis prioritizes customer privacy by only storing anonymous usage data. This approach ensures that enterprises can rely on the platform to support their long-term growth objectives without compromising on data integrity or compliance.

Voyantis competes in a crowded market with firms like DataScience, Pecan, Ocurate, and Black Crow AI. However, the startup has demonstrated a healthy growth rate, tripling its annual recurring revenue for two consecutive years. Loan provider MoneyLion is among its notable customers.

The funding round, which includes participation from Square Peg, Target Global, Jibe, Redseed, Alicorn, and Icon, is strategically timed to capitalize on the increasing demand for efficient growth solutions in a shifting economic landscape. Voyantis is poised to scale its operations and expand its presence in various industries, including fintech, mobile apps, direct-to-consumer, and product-led growth.

According to Wiesenberg, the company's primary focus is on commercial enterprises across these industries, where it is finding its ideal customer profile. With its latest funding injection, Voyantis is well-positioned to continue innovating and delivering actionable insights to businesses seeking to optimize their customer acquisition, retention, and growth strategies.