Viral Moments of 2024: A Year of Meme Culture, AI Mishaps, and Social Media Shifts

Jordan Vega

Jordan Vega

December 31, 2024 · 3 min read
Viral Moments of 2024: A Year of Meme Culture, AI Mishaps, and Social Media Shifts

In a year marked by the inescapable presence of online culture, 2024 saw the rise of fragmented engagement, with various platforms and communities shaping the discourse. From AI-generated fiascos to viral memes, this year's most memorable moments showcased the internet's capacity for both humor and chaos. Here are the eight viral, much-memed moments that captured the essence of 2024.

One such moment was the Willy Wonka-themed experience turned sour, where an organization called the House of Illuminati promised a magical event but delivered a sparsely decorated Glasgow warehouse. The resulting bleakly hilarious images provided endless entertainment for online posters. This incident highlighted the dangers of overpromising and underdelivering in the age of social media.

Google's AI-centric approach also faced scrutiny when its AI Overviews feature generated questionable results, including instructions to eat rocks and stare into the sun. Although Google quickly removed the most egregious results, the debacle raised concerns about the reliability of AI-generated content and its potential consequences.

In a more lighthearted vein, Charli XCX's "Brat" album and aesthetic became a cultural phenomenon, with even Kamala Harris embracing the "brat" vibe. The celebration of being carefree and unapologetic resonated with many, if only for a brief, shining moment.

The 2024 Olympics marked a return to form, with streaming service Peacock showcasing the event's variety and heartwarming moments. The internet's true heroes, however, were the offbeat athletes, such as Turkish shooter Yusuf Dikec and Australian breakdancer Raygun, who stole the show with their unique talents.

Moo Deng, the pygmy hippopotamus, captured hearts with her adorable antics and feisty bites. Her rise to internet fame, however, was not without controversy, as the zoo had to deal with tourists throwing objects at the animal. This incident highlighted the darker side of online celebrity and the need for responsible behavior.

The stars of the Broadway adaptation of "Wicked" created an unforgettable moment when they seemingly became overwhelmed by a journalist's question about fans "holding space" with the lyrics to "Defying Gravity." The image of Cynthia Erivo and Ariana Grande clutching fingers has become an enduring meme.

Hailey Welch, also known as the "Hawk Tuah girl," capitalized on her 15 minutes of fame by selling merchandise, starting a podcast, and launching a memecoin. However, the memecoin venture ended in controversy, with Welch denying any wrongdoing in the alleged crypto rug pull.

Finally, Bluesky, an open-source social media platform, rose to prominence as a leftist alternative to X. After initially gaining popularity in Brazil and later in the United States, Bluesky's newfound success sparked concerns about liberal echo chambers and the potential dilution of its unique culture.

In conclusion, 2024's viral moments showcased the internet's capacity for both humor and chaos, as well as its ability to shape and reflect cultural discourse. As we move forward, it is essential to acknowledge the implications of these events and strive for a more responsible and inclusive online environment.

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