In a move that's sure to delight fans of the beloved musical, Universal has announced the rollout of interactive Wicked sing-along screenings to theaters in the United States, Canada, and select international markets starting December 25th.

The special screenings will feature on-screen lyrics, allowing enthusiasts to belt out their favorite tunes alongside the film's stars, Arianna Grande and Cynthia Erivo. In a statement, Universal's president of domestic theatrical distribution, Jim Orr, described the initiative as a unique opportunity for fans to "become part of the story they've embraced so enthusiastically."

The move comes in response to the ongoing debate about whether audiences should be allowed to sing along with Wicked in theaters. While some argue that it's a natural extension of the musical's interactive spirit, others have expressed frustration with the disruption it can cause to the viewing experience. By offering these special screenings, Universal is effectively catering to both camps, providing a dedicated space for fans to sing their hearts out while also ensuring that those who prefer a quieter experience can do so.

The inclusion of a special message from Grande and Erivo adds an extra layer of excitement to the screenings, which are likely to attract a devoted following. Erivo, in particular, has been a vocal advocate for audience participation, making her involvement in this initiative a natural fit.

As the film industry continues to evolve and adapt to changing consumer habits, this move by Universal can be seen as a savvy attempt to tap into the enthusiasm of Wicked's dedicated fan base. By leveraging technology to create a more immersive experience, the studio is effectively creating a new revenue stream while also fostering a sense of community among fans.

While it remains to be seen how successful these sing-along screenings will be, one thing is clear: Universal is committed to pushing the boundaries of what's possible in the cinematic experience. As the entertainment landscape continues to shift, it will be interesting to see how other studios respond to this innovative approach.

In the meantime, fans of Wicked can rejoice in the knowledge that they'll soon be able to sing their hearts out in theaters, without fear of disturbing their fellow moviegoers. It's a win-win for everyone involved, and a testament to the enduring power of this beloved musical.