Africa's tourism industry is bouncing back strong after the pandemic, with international arrivals almost back to pre-pandemic levels, boasting a 96% recovery rate, according to UNWTO data. This resurgence has significant implications for the continent's economy, as tourism has become a major economic engine for many African countries, driving growth and job creation.

In 2023, countries like The Gambia and Cabo Verde saw tourism accounting for 49% and 48% of their total exports, respectively. São Tomé and Príncipe was not far behind at 47%, while Seychelles came in at 38%. These figures highlight the crucial role tourism plays in supporting the economy, fueling job creation, infrastructure projects, and boosting regional connections.

Tourism has turned into a lifeline for many African economies, contributing massively to GDP and foreign exchange earnings. The World Travel & Tourism Council (WTTC), working with VFS Global, has projected that the African travel and tourism sector could add a whopping US$168 billion to the continent's economy and create over 18 million new jobs.

What makes tourism especially valuable is that it's an "invisible export." Money from international visitors, spent on things like hotels, local food, entertainment, and services, stays within the country and helps support the economy. Unlike natural resources like oil and minerals, which can be volatile, tourism offers a steady, year-round source of income.

Countries that have invested in better infrastructure, such as airports, roads, and hotels, are seeing the benefits, with tourism growing stronger each year. The top 10 African countries with the highest tourism export shares are:

1. Gambia - 49% 2. Cabo Verde - 48% 3. São Tomé and Príncipe - 47% 4. Seychelles - 38% 5. Tanzania - 22% 6. Rwanda - 21% 7. Mauritius - 19% 8. Uganda - 18% 9. Morocco - 17% 10. Niger - 12%

This growth in tourism is not only a testament to the continent's natural beauty and rich cultural heritage but also a result of strategic investments in infrastructure and tourism development. As the industry continues to grow, it's essential for African countries to prioritize sustainable tourism practices, ensuring that the benefits of tourism are shared equitably among local communities and the environment is protected for future generations.

In conclusion, the resurgence of tourism in Africa is a significant development, with far-reaching implications for the continent's economy and people. As the industry continues to grow, it's crucial for African countries to harness the potential of tourism to drive sustainable economic growth, job creation, and regional development.