As an entrepreneur in Nigeria, setting up an online business has never been easier. With the rise of e-commerce platforms, selling goods and services to Nigeria's vast population of over 200 million people is now more accessible than ever. However, with several options available, choosing the right platform can be a daunting task. In this article, we'll explore the top e-commerce platforms in Nigeria, highlighting their features, benefits, and commission fees to help entrepreneurs make an informed decision.

When selecting an e-commerce platform, factors such as the size of the user base, customer trust, commission fees, payment methods, and logistics capabilities should be carefully considered. By weighing these factors, entrepreneurs can choose the most suitable platform to launch and grow their online business in Nigeria.

Our top picks for e-commerce platforms in Nigeria include Jumia, Konga, Jiji, Selar, and Bumpa. Each platform offers unique features and benefits that cater to different business needs.

Jumia, the most popular e-commerce platform in Nigeria, boasts over 81 million monthly website visits and 2.3 million active customers. The platform processed orders worth over $750 million in 2023, making it an ideal choice for businesses seeking a large customer base. Jumia handles delivery with fees ranging from ₦500 to ₦5000, depending on the size and weight of the item and the delivery location. Additionally, it offers pick-up centers across the country and enables global shipping, making it an attractive option for businesses outside Nigeria.

Konga, another leading e-commerce website in Nigeria, attracts over 2.5 million visits per month. The platform charges a 3% commission on each sale and offers a convenient shopping experience. Konga's own logistics arm, K-Xpress, ensures efficient delivery of goods, and sellers have the flexibility to determine their own return policy.

Jiji, a popular e-commerce platform in Nigeria, ranks as the 42nd most visited website in the country, with over 12 million unique visitors monthly. Listing on Jiji is free, but sellers can opt for Premium Services to increase their visibility and reach a wider audience. Unlike Jumia, Jiji does not handle logistics, instead providing a platform for direct communication between buyers and sellers.

Selar, a one-stop shop for marketing digital products, offers an option for selling physical products. The platform allows sellers to retain ownership of their customer data, enabling targeted marketing campaigns and greater control over website SEO. Selar has both free and paid listing options, with commission fees ranging from 4% to 7% depending on the transaction currency.

Bumpa, a strong contender for entrepreneurs seeking to build their own online store, empowers sellers to create professional websites, manage inventory, communicate with customers, and analyze business performance all within a single platform. Building an online store on Bumpa grants complete control over brand online presence, with flexible pricing models ranging from a free plan to subscription plans up to ₦150,000 per month.

In conclusion, each e-commerce platform in Nigeria offers unique benefits and features that cater to different business needs. By carefully considering the factors mentioned earlier, entrepreneurs can choose the most suitable platform to launch and grow their online business in Nigeria. With the right platform, entrepreneurs can tap into Nigeria's vast market, increase their online presence, and drive sales and revenue.