The global supply chain is facing unprecedented strain, with a significant contributor to this issue being the lack of visibility into how shipments are being transported around the world. According to a recent survey, nearly half of organizations have little to no visibility into their upstream supply chains. To address this challenge, Tive, a startup founded by Krenar Komoni, is developing innovative technology to pinpoint freight shipments in real-time.

Tive's solution involves selling single-use tracking devices that can be linked to its cloud platform, enabling companies in industries such as life sciences and food and beverage to monitor the status of their freight. These advanced sensors can track location, temperature, humidity, light, and even physically violent motions, providing a comprehensive picture of shipment conditions. Through its cloud platform, customers can access real-time alerts, analytics, and data sharing tools, significantly enhancing supply chain visibility and efficiency.

Komoni, who has a background in radio frequency and chip design engineering, initially focused on helping carriers and truckers track their vehicles. However, he soon realized the much greater opportunity in monitoring shipments themselves. Today, Tive boasts over 900 customers across various sectors, including pharmaceuticals, high-value goods, military, and government clients. The company generates revenue through annual software fees for its cloud platform, tracker sales, and shipment monitoring services.

Komoni expects Tive to reach profitability by 2026, citing the company's focus on supply chain solutions for all types of goods as a key factor in its resilience to broader tech slowdowns and recessions. Despite the current freight recession, Tive has consistently grown 50%+ year-over-year and anticipates accelerated growth in 2025.

To support its continued expansion, Tive recently raised $40 million in a Series C round co-led by World Innovation Lab and Sageview Capital, with participation from AVP, RRE Ventures, Two Sigma Ventures, Qualcomm Ventures, Fifth Wall, Supply Chain Ventures, and Sorenson Capital. This new capital brings Tive's total raised to $120 million, which will be utilized to hire additional staff, develop new products, expand sustainability programs, and bring the platform to more countries.

Tive's innovative approach to real-time freight tracking has the potential to revolutionize the global supply chain, increasing visibility, efficiency, and profitability for companies across various industries. As the company continues to grow and expand its offerings, it is likely to play an increasingly important role in shaping the future of supply chain management.