TikTok, the popular short-video sharing app, is at the center of a high-stakes drama in the US, with its future hanging in the balance. The app, owned by Chinese company ByteDance, has been embroiled in controversy for four years due to concerns about user data potentially being accessed by the Chinese government. Despite a temporary outage in the US last month, TikTok returned to the App Store and Google Play Store, but its long-term prospects remain uncertain.
The platform's US business could be valued at upward of $60 billion, according to CFRA Research's senior vice president, Angelo Zino. This has sparked a frenzy of interest from investors, with several groups and companies vying for a stake in the platform. The list of potential buyers includes The People's Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, which aims to prioritize privacy and data control through an open-source approach. Other interested parties include American Investor Consortium, led by Jesse Tinsley, as well as Oracle, Walmart, Microsoft, and Rumble, among others.
To fully understand the complexity of this situation, it's essential to revisit the timeline of TikTok's tumultuous relationship with the US government. The drama began in August 2020, when Trump signed an executive order to ban transactions with parent company ByteDance. A month later, Trump's administration sought to force a sale of TikTok's US operations to a US-based company, with Microsoft, Oracle, and Walmart emerging as leading contenders. However, a US judge temporarily blocked Trump's executive order, allowing TikTok to continue operating while the legal battle unfolded.
Following the transition to the Biden administration, the US House of Representatives passed legislation against TikTok in an overwhelming 360-58 vote. The Senate passed the bill on April 23, 2024, and President Joe Biden signed it into law, requiring TikTok to be sold or banned. TikTok responded by suing the US government, arguing that the app and its American users were having their First Amendment rights violated. The company has consistently denied that it poses a security threat, asserting that its data stored in the US complies with all local laws.
In a surprising turn of events, Trump opposed the potential ban of TikTok in a court filing on December 27, 2024, stating he could find a way to keep the app in the US. This stance was a stark contrast to his approach during his first presidency. On January 20, Trump signed an executive order that postponed the TikTok ban for 75 days, providing the app with additional time to either sell a stake in the platform or reach an agreement with Trump. His goal is to achieve a 50-50 ownership arrangement between ByteDance and a US company.
Despite the temporary reprieve, TikTok's future remains uncertain. The app shut down in the US when the ban came into effect but was back online less than 12 hours later, citing President Trump's efforts as the reason for its return. As the 75-day extension nears its end, investors are eagerly awaiting a definitive deal for the sale of the platform. With the stakes so high, the outcome of this high-stakes drama will have far-reaching implications for the tech industry and beyond.
As the situation continues to unfold, one thing is clear: TikTok's uncertain future will be shaped by the ongoing legal battles, investor interest, and the US government's stance on the app's ownership and operation. With so much at stake, the world will be watching closely to see what the future holds for this beloved social media platform.