Social media platform Threads has announced a new feature that enables users to reshare photos and videos without including the original post, while giving credit to the creator. This update, revealed by Instagram head Adam Mosseri, aims to provide a cleaner and more convenient way to share trending media, reducing complaints about users reposting content without proper attribution.

The new feature allows users to add their own text alongside the reshared media, with the original poster's username displayed in the top left corner of the photo or video, accompanied by a repost counter in the lower left. This design ensures that creators receive the recognition they deserve, even when their content is reshared.

Mosseri described the feature as a "quick, easy way to add your creative takes to trending images and clips without quote posting." The update is likely a response to the long-standing issue of users reposting content without giving credit to the original creators, which has led to numerous complaints and controversies in the social media sphere.

To utilize the resharing feature on Threads, users can simply long-press the media or tap the repost button and select "use media." From there, they can add their own text and share the post. Notably, X, another social media platform, offers a similar feature, but only for videos, which includes a credit beneath the video and a link to the original post.

However, some questions remain unanswered, such as whether creators will receive notifications when someone reuses their image or video, or if there's a way for users to disable resharing. Meta, the parent company of Threads, has not provided further information on these aspects, despite being reached out to by The Verge.

The introduction of this feature marks a significant step towards promoting a culture of proper attribution and respect for creators' work on social media platforms. As the digital landscape continues to evolve, it will be interesting to see how this feature is received by users and how it impacts the way we interact with and share content online.