Meta's social media platform, Threads, is undergoing a significant algorithm update to prioritize content from accounts users actually follow. The change, announced by Threads boss Adam Mosseri, aims to make the For You feed more personalized and relevant to users' interests.

The update means users will see less recommended content from accounts they don't follow, and more posts from the accounts they do. This shift could lead to a more engaging and curated feed, addressing a common complaint about the platform. However, it remains to be seen whether the update will also address the issue of old, untimely posts surfacing in the feed.

The change is likely a response to the growing popularity of rival platform Bluesky, which offers users more control over their feed, including the ability to default to seeing their Following feed. Threads recently rolled out its own custom feeds feature, and this algorithm update may be an attempt to further differentiate itself in the market.