Tesla is set to install dozens of Supercharger sites at Steak 'n Shake locations across the United States, according to a recent exchange between the companies on the social media platform X. The partnership, which was announced in an unconventional manner, will see over 20 Supercharger sites installed at Steak 'n Shake restaurants, with the potential for up to 100 more in the future.
The news was revealed through a series of posts on X, starting with a discussion about Steak 'n Shake's decision to switch from seed oils to beef tallow for cooking its french fries. Elon Musk, a major Trump supporter, replied to the post, praising the taste of the fries, which led to a conversation about the possibility of installing Tesla Superchargers at Steak 'n Shake locations.
This partnership is not Tesla's first foray into collaborations with restaurant and convenience store chains. The company has previously formed partnerships with Ruby Tuesday and Sheetz, and is currently building its own 1950s-style diner and drive-in movie theater with over 30 charging stalls. The move is likely a strategic one, as Tesla seeks to expand its Supercharger network across the US.
The announcement comes at a time when federal funding for electric vehicle (EV) charging infrastructure is uncertain. The Trump administration recently halted a $5 billion federal program to install new EV chargers, which had previously benefited Tesla to the tune of $31 million in funds. The program's shutdown may impact Tesla's ability to rely on federal funding for future charging locations, making partnerships like the one with Steak 'n Shake increasingly important.
The expansion of Tesla's Supercharger network is critical to supporting the growing number of electric vehicles on US roads. As the company continues to push the boundaries of EV technology, its ability to provide convenient and accessible charging options will be key to driving adoption and reducing range anxiety among consumers.
In the context of the broader EV landscape, Tesla's partnership with Steak 'n Shake highlights the importance of collaboration and creative thinking in building out the necessary infrastructure to support widespread EV adoption. As the US continues to transition towards a more sustainable transportation system, innovative partnerships like this one will be crucial to driving progress and overcoming the challenges that lie ahead.