Tesla is facing a new wave of backlash as activists plan more protests outside its showrooms nationwide this weekend, sparked by Elon Musk's controversial political activities and perceived attempts to influence the federal government. The demonstrations, advertised on BlueSky under the tags "Tesla Takeover" and "Tesla Takedown," follow similar protests held last weekend, with at least three dozen events listed on Action Network's website.

The protests are a response to Musk's growing polarizing reputation, which has led to vandalism and threats against Tesla owners. Social media is filled with images of Tesla vehicles defaced with swastikas or stickers of Musk throwing a fascist salute at Trump's inauguration. In Arcata, California, police received reports of threatening notes left on Tesla owners' cars, warning them to sell their vehicles or face consequences.

The protests also reflect growing concerns among Tesla shareholders, who are worried that Musk's reputation could significantly impact the company's financial future. Despite Musk's broad shareholder support, Tesla's stock price has plummeted 30% from its all-time high in December, including a 21% selloff since Trump's inauguration. The company's sales were down year over year in 2024 for the first time in over a decade, and its European market is in free fall, with significant declines in key markets like Norway, France, and Spain.

For years, Tesla's fortunes have been closely tied to attitudes toward its CEO. When Musk was seen as a visionary, leading the charge toward a sustainable energy future, the company's value soared. However, as Musk becomes increasingly associated with fascist ideologies and efforts to root out "DEI" and "woke ideology" in the federal government, his reputation is becoming a liability for the company.

The protests and backlash against Tesla are a clear indication that Musk's political activities are having a negative impact on the company's brand and bottom line. As the company struggles to regain its footing, it remains to be seen whether Musk will adjust his approach or continue to prioritize his political ambitions over the interests of his shareholders and customers.

The protests also raise questions about the role of corporate leaders in politics and the potential consequences of their actions on their businesses. As the tech industry continues to grapple with the implications of Musk's actions, it is clear that the fallout will be far-reaching and multifaceted.

In the meantime, Tesla owners and shareholders are left to wonder about the future of the company and the impact of Musk's polarizing reputation on its prospects. One thing is certain: the protests and backlash against Tesla are a sign that Musk's actions will not go unchallenged, and that the consequences of his political activities will be felt far beyond the halls of government.