Tesla has officially launched its redesigned Model Y in the US, with orders now being taken for the refreshed "Juniper" version. The new model, which was first introduced in China and other Asia-Pacific markets, features a range of updates, including a new design for the front and rear lights, an updated interior, and a retuned suspension.

The Launch Series is the only trim level currently available to order in the US, offering a "fully loaded" setup with special badging, the Full Self-Driving (Supervised) driver assist, and Acceleration Boost for $59,990 before discounts and estimated savings. Deliveries are scheduled to start in March, similar to the previously announced markets.

The refreshed Model Y brings several notable upgrades, including an 8-inch touchscreen for the backseat, acoustic glass treatment, and a new sound system with more speakers. Additionally, the new model features a front-facing camera that Tesla claims adds "Enhanced visibility for Autopilot and Actually Smart Summon capabilities."

What's unusual about this launch is that Tesla is still selling the old version of the Model Y, with the website inviting buyers to take advantage of reduced pricing while it's still available. The price difference between similarly-specced Long Range dual-motor AWD Model Ys new and old is only about $4,000. The current edition is available right away, with choices for additional options like the performance package, additional colors, or a seven-seat configuration.

In terms of performance, the New Model Y advertises a 320-mile range with no EPA stamp, compared to the old version's 311 EPA estimate. The advertised 0-60 mph time is also improved, at 4.1 seconds instead of 4.8, although the top speed allowed has dropped from 135 mph to 125.

Tesla's decision to continue selling the old Model Y alongside the new one may be seen as a strategy to appeal to price-sensitive buyers. However, it also raises questions about the company's brand reputation, which has been affected by issues such as its first year-over-year drop in sales. Whether the refreshed Model Y will be enough to address these concerns remains to be seen.

For now, customers can choose between the new and old versions of the Model Y, with the latter offering a more affordable option. As the electric vehicle market continues to evolve, it will be interesting to see how Tesla's strategy plays out and whether the company can regain its momentum in the market.