Tencent Acquires 25% Stake in Ubisoft's $4 Billion Gaming Subsidiary

Alexis Rowe

Alexis Rowe

March 27, 2025 · 3 min read
Tencent Acquires 25% Stake in Ubisoft's $4 Billion Gaming Subsidiary

French game publisher Ubisoft has announced a significant deal with Chinese gaming giant Tencent, selling a 25% stake in a new subsidiary that controls some of its most popular franchises, including Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six. The deal, valued at approximately $4 billion, sees Tencent investing $1.3 billion in the new entity.

The new subsidiary will comprise the teams working on the aforementioned franchises, as well as Ubisoft's back catalog of games and new titles currently in development. According to Ubisoft, the goal of this new entity is to improve the "quality of narrative solo experiences" and "expand multiplayer offerings with increased frequency of content release."

This deal comes on the heels of last year's rumors that Tencent was considering a buyout of Ubisoft, which the French publisher responded to by stating it "regularly reviews all its strategic options." While a full buyout did not materialize, this significant investment by Tencent marks a significant shift in the gaming industry.

Ubisoft co-founder and CEO Yves Guillemot expressed enthusiasm for the deal, stating that it "crystalizes the value of our assets, strengthens our balance sheet, and creates the best conditions for these franchises' long-term growth and success." The deal is expected to close this year.

The timing of this deal is notable, as Ubisoft recently released Assassin's Creed Shadows, which has reportedly reached over 3 million players and achieved the second-highest day one sales revenue in the franchise. This success likely contributed to the valuation of the new subsidiary and Tencent's willingness to invest.

This development has significant implications for the gaming industry, as Tencent's growing influence and investment in Western game publishers continues to shape the market. The deal also raises questions about the future of Ubisoft's independence and the potential for further consolidation in the industry.

As the gaming landscape continues to evolve, this deal serves as a reminder of the increasingly global nature of the industry and the importance of strategic partnerships in driving growth and innovation. With Tencent's investment, Ubisoft's popular franchises are poised for further expansion and development, potentially leading to new and exciting experiences for gamers worldwide.

As the deal closes and the new subsidiary begins to take shape, gamers and industry observers alike will be watching closely to see how this significant investment impacts the future of Ubisoft and the gaming industry as a whole.

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