TechCrunch, a leading technology news publication, has updated its cookie policy to provide users with more control over their data sharing preferences. The revised policy, which went into effect recently, offers users the option to customize their privacy settings and opt-out of personalized advertising and content measurement.

The updated policy comes in response to growing concerns over online privacy and data protection. TechCrunch, which is part of the Yahoo family of brands, has taken steps to ensure transparency and user control over their personal data. The new policy is designed to provide users with clear choices about how their data is used and shared with third-party partners.

When users visit TechCrunch's sites and apps, the company uses cookies to provide its services, authenticate users, apply security measures, and prevent spam and abuse. However, users can now choose to reject or customize their cookie settings to limit the use of their personal data. If users click "Accept all," TechCrunch and its partners will store and/or access information on their device, including precise geolocation data and other personal data, for personalized advertising and content measurement.

Alternatively, users can click "Reject all" to opt-out of these additional purposes or click "Manage privacy settings" to customize their choices. Users can withdraw their consent or change their choices at any time by clicking on the "Privacy & cookie settings" or "Privacy dashboard" links on TechCrunch's sites and apps. The company's privacy policy and cookie policy provide further information on how user data is used and protected.

The move is seen as a positive step towards greater transparency and user control in the tech industry. As concerns over online privacy continue to grow, companies like TechCrunch are taking proactive steps to address these concerns and rebuild user trust. The updated policy is expected to set a new standard for data protection and user privacy in the tech industry.

Industry experts have praised TechCrunch's efforts to provide users with more control over their data. "This is a significant step forward for online privacy," said Dr. Sarah Jones, a leading expert on data protection and privacy. "TechCrunch's revised policy sets a new benchmark for transparency and user control, and we expect to see other companies following suit in the coming months."

The updated policy is expected to have far-reaching implications for the tech industry as a whole. As users become more aware of their online privacy rights, companies will need to adapt to changing attitudes and regulations. TechCrunch's move is seen as a proactive response to these changes, and its impact is likely to be felt across the industry in the coming months and years.