In a significant shift, tech companies have overtaken traditional broadcast platforms as the most valuable media brands in the 2024 Brand Finance media ranking. The report reveals that nine out of the top 10 most valuable media brands focus on distributing user-generated or third-party content, rather than broadcasting.

Google maintained its position as the most valuable media brand for the fourth consecutive year, with a brand value of $333 billion, a 19% increase from 2023. TikTok jumped to second place with a brand value of $84 billion, a 28% increase from 2023. Facebook, Instagram, and YouTube also made it to the top 10 list.

The only non-tech company to make the top 10 list was Disney, which operates a streaming channel, Disney+, but saw a decline in its brand value by 6% to $46.7 billion. Traditional broadcast companies such as CBS, Fox, and NBC experienced significant declines in both revenue and brand strength.

This shift in the media landscape highlights the growing influence of tech companies in the media industry and their ability to leverage user-generated content to generate revenue. The report also notes that tech companies have been able to utilize consumer intelligence to create bespoke campaigns for advertisers, giving them a competitive edge over traditional broadcast companies.

The dominance of tech companies in the media industry is expected to continue, with the report suggesting that the traditional broadcast industry will need to adapt to the changing landscape to remain competitive.