Fox has announced that Super Bowl LIX will be streamed live and for free on Tubi, its ad-supported streaming service, on February 9th, 2025. This marks the first time the Super Bowl will be available on Tubi, and it's also the service's biggest live sporting event to date.

Viewers will be able to stream the game in 4K resolution from the Tubi app on their phones or smart TVs, without needing to create or log into an account. This move is a significant departure from Fox's approach to Super Bowl LVII in 2023, when the game was only available on its linear TV channel, website, and app, requiring a pay TV subscription. Cord-cutters had to rely on pricey live TV streaming services like Fubo and Sling TV to access the game.

Tubi, which Fox acquired in 2020, has been expanding its reach and user base rapidly. The service reported reaching 97 million monthly active users earlier this month, making it an attractive platform for live events like the Super Bowl. The move is likely to attract a large audience, given the massive popularity of the Super Bowl and the convenience of free streaming.

The Super Bowl coverage on Tubi will begin at 3:30PM ET on February 9th with a red-carpet event hosted by Olivia Culpo. In addition to Tubi, Super Bowl LIX will air across Fox, Fox Deportes, Telemundo, Fox's website, and the NFL Plus app. This widespread availability will ensure that fans can access the game from a variety of platforms.

It's worth noting that Fox may have hinted at this move during Super Bowl LVII, when it aired a "interface interruption" commercial on Tubi. The ad may have been a subtle indication of the service's future plans for live events.

The implications of this move are significant, as it marks a shift towards more accessible and free streaming options for live sports. With the rise of cord-cutting and the increasing popularity of streaming services, this move may be a precursor to more live events being made available for free on ad-supported platforms.

In the context of the streaming wars, this move is a clear bid by Fox to expand Tubi's reach and attract a larger audience. As the streaming landscape continues to evolve, it will be interesting to see how other services respond to this move and whether we'll see more live events being made available for free on ad-supported platforms.