Substack, a popular newsletter platform, has officially launched its livestreaming feature for all publishers, enabling creators to connect with their audiences in real-time and collaborate with fellow publishers. The move comes at a strategic time, as the future of TikTok, a major player in the livestreaming space, remains uncertain in the US.

The introduction of livestreaming on Substack marks a significant expansion of the platform's capabilities, which have traditionally focused on hosting newsletters. In recent years, however, Substack has been steadily broadening its offerings to include video support in various products, such as the ability to upload or record videos directly in posts, as well as video support for Chat and Notes.

To access the live video feature, users must have at least 10 free subscribers in the app. The process of hosting a live video is relatively straightforward: users can click the orange plus button on the homepage, select "Live," add a title for the video, and either invite guests to join the stream or press the "Go live" button to begin broadcasting.

One of the key benefits of Substack's livestreaming feature is that publishers receive a complete recording of the session once it's over, which can then be published as a post on Notes, allowing subscribers who missed the live event to catch up. Additionally, Substack offers AI-generated clips for social media sharing, making it easier for creators to promote their content.

Substack began testing its live video feature in the fall, initially providing the tool to its bestsellers, who are creators with hundreds or more subscribers. The platform's decision to roll out the feature to all publishers suggests a growing commitment to supporting creators in their engagement efforts.

The implications of Substack's livestreaming feature are significant, particularly in light of the looming TikTok ban in the US. As the social media landscape continues to evolve, platforms like Substack are well-positioned to capitalize on the growing demand for live video content. By providing creators with a new way to connect with their audiences, Substack is likely to attract more users and further establish itself as a leading platform for content creators.

In the broader context, Substack's move into livestreaming highlights the ongoing shift towards more interactive and immersive content experiences. As platforms continue to innovate and expand their offerings, the boundaries between traditional publishing, social media, and entertainment are becoming increasingly blurred. The future of content creation and consumption will likely be shaped by these developments, and Substack's livestreaming feature is an important step in this direction.