StoreCash Secures $3.7 Million in Seed Funding to Revolutionize Mobile Payments

Taylor Brooks

Taylor Brooks

November 26, 2024 · 5 min read
StoreCash Secures $3.7 Million in Seed Funding to Revolutionize Mobile Payments

Daricus Releford, a serial entrepreneur with a passion for innovation, has secured $3.7 million in seed funding for his mobile payment solution, StoreCash. The funding round, led by BlackOps Ventures and participated by MaC Venture Capital, 43North, and Alumni Ventures, brings the total raised to $6.4 million.Releford's journey to becoming a founder is a testament to his entrepreneurial spirit. From running a hot dog station in high school to launching a chocolate-covered strawberry business in college, he has always been driven to create something new. This drive led him to Silicon Valley, where he pursued his dreams in tech. StoreCash, founded in 2020, is his latest venture, aiming to help people save more money by providing a mobile payment solution that offers maximum cash-back rewards.What sets StoreCash apart from its competitors is its ability to transfer cash back to consumers immediately, unlike others that offer lower returns and take longer to process. Releford's mission is to help the average American build generational wealth, citing that 56% of Americans have less than $1,000 in savings. StoreCash users currently earn around $900 annually by using the app.The app's simplicity is key to its success. StoreCash integrates its API into fintech partners, alerting users when stores like H&M, Gap, or AMC Theatres offer cash back. In-store, customers scan a QR code generated by the app to apply the cashback savings to their purchase. Online, users select the store they want to shop at, manually typing in the serial number and barcode to complete the transaction. Cashback is earned through affiliate marketing and credit and debit card rewards, without hidden fees.The seed funding will be used to expand product development and the team, with plans to add budgeting features to make a real impact in helping people better track and organize their finances. Marlon Nichols, co-founder of MaC Venture Capital, believes that the fintech space is ripe for a major player to take over with a solid personal finance tool for consumers.However, fundraising was not an easy feat for Releford. He described the process as "brutal," taking about a year filled with "no's" before things started to align. Introductions to key investors, such as Nichols and James Norman from BlackOps, were made through winning pitch competitions and participating in the TechStars program.The successful fundraising round marks a turning point for StoreCash, bringing more pending investors on board. With its innovative approach to mobile payments and cashback rewards, StoreCash is poised to make a significant impact in the fintech space and help Americans build generational wealth.

Releford's journey to becoming a founder is a testament to his entrepreneurial spirit. From running a hot dog station in high school to launching a chocolate-covered strawberry business in college, he has always been driven to create something new. This drive led him to Silicon Valley, where he pursued his dreams in tech. StoreCash, founded in 2020, is his latest venture, aiming to help people save more money by providing a mobile payment solution that offers maximum cash-back rewards.

What sets StoreCash apart from its competitors is its ability to transfer cash back to consumers immediately, unlike others that offer lower returns and take longer to process. Releford's mission is to help the average American build generational wealth, citing that 56% of Americans have less than $1,000 in savings. StoreCash users currently earn around $900 annually by using the app.

The app's simplicity is key to its success. StoreCash integrates its API into fintech partners, alerting users when stores like H&M, Gap, or AMC Theatres offer cash back. In-store, customers scan a QR code generated by the app to apply the cashback savings to their purchase. Online, users select the store they want to shop at, manually typing in the serial number and barcode to complete the transaction. Cashback is earned through affiliate marketing and credit and debit card rewards, without hidden fees.

The seed funding will be used to expand product development and the team, with plans to add budgeting features to make a real impact in helping people better track and organize their finances. Marlon Nichols, co-founder of MaC Venture Capital, believes that the fintech space is ripe for a major player to take over with a solid personal finance tool for consumers.

However, fundraising was not an easy feat for Releford. He described the process as "brutal," taking about a year filled with "no's" before things started to align. Introductions to key investors, such as Nichols and James Norman from BlackOps, were made through winning pitch competitions and participating in the TechStars program.

The successful fundraising round marks a turning point for StoreCash, bringing more pending investors on board. With its innovative approach to mobile payments and cashback rewards, StoreCash is poised to make a significant impact in the fintech space and help Americans build generational wealth.

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