Startup's Geoengineering Efforts Spark Controversy and EPA Investigation

Alexis Rowe

Alexis Rowe

April 18, 2025 · 3 min read
Startup's Geoengineering Efforts Spark Controversy and EPA Investigation

In a bold attempt to combat climate change, Silicon Valley startup Make Sunsets has been releasing weather balloons filled with hydrogen gas and sulfur dioxide particles into the stratosphere, sparking both interest and controversy. The company's approach to geoengineering has caught the attention of the U.S. Environmental Protection Agency (EPA), which is now investigating the practice.

The startup's founders, neither of whom are scientists, claim that their method can cool the Earth by scattering and reflecting sunlight. They sell "cooling credits" based on the estimated amount of warming negated by each balloon release. Make Sunsets has raised $750,000 from investors, including Boost VC, Draper Associates, and Pioneer Fund. While the science behind sulfur dioxide and solar reflectivity is sound, experts warn that the practice could have unintended consequences, such as seeding rainstorms in one region while depriving others of rain.

The EPA's investigation centers around the use of sulfur dioxide, a regulated air pollutant. Administrator Lee Zeldin expressed concerns that the particles could aggravate asthma and cause other respiratory problems if they drift closer to the ground. Make Sunsets argues that its actions are legal, citing the Weather Modification Act of 1976, which requires reporting to the National Oceanic and Atmospheric Administration (NOAA). However, the law's applicability to climate modification is unclear, and experts argue that it was intended to cover cloud seeding rather than geoengineering.

The controversy surrounding Make Sunsets' approach is further complicated by the EPA's own stance on pollution. The agency's efforts to boost coal production are expected to generate significantly more sulfur dioxide pollution than the startup's balloons. In 2023, U.S. power plants released 650,000 tons of sulfur dioxide into the atmosphere, mostly from coal. This amount is equivalent to the release of approximately 343,900,000 of Make Sunsets' balloons.

While Make Sunsets' intentions may be noble, the debate highlights the need for caution and further research in the field of geoengineering. As the world grapples with the challenges of climate change, it is essential to consider the potential consequences of large-scale environmental modifications. The EPA's investigation into Make Sunsets serves as a reminder that even well-intentioned efforts must be carefully evaluated and regulated to ensure the long-term health of our planet.

The controversy surrounding Make Sunsets also underscores the need for a more comprehensive approach to addressing climate change. Rather than relying on geoengineering as a quick fix, governments and industries must work together to reduce carbon emissions and transition to renewable energy sources. As the clock ticks on, it is essential that we prioritize sustainable solutions over stopgap measures.

As the story unfolds, one thing is clear: the debate over geoengineering and climate modification is far from over. With the EPA's investigation into Make Sunsets, the world is watching to see how this controversy will play out and what implications it will have for the future of climate action.

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